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A: To get overseas buyers is a challenge which all exports are facing. Searching for customers is a continuous process. The following are some of the methods used by exporters:
* You may contact your friends & relatives who are overseas. Try to get connected with them.
*You can connect with overseas buyers through email. Design good website. Create informative catalogue. Use various Apps and Social Networking sites for marketing. Take benefit of digital marketing and social media.
*Participation in international exhibition provides good opportunity to meet overseas buyers.
*Government provides financial assistance for participation in exhibitions.
*This is the most effective method of marketing. Meeting buyers personally may help get business.
* He is a middle man who gets you the business. He charges commission.
* It is costly and not suitable for new exporters.
* Generally organised by Export Promotion Council. It is good opportunity to meet overseas buyer at low cost.
* A group of overseas buyers visit India to meet their Indian counterparts.
* Tender business is more technical
* The tendering authority is generally government department/bank/public sector organisation
*Quantity in tender is very large
* Terms specified in tender documents are to be well studied and understood thoroughly
* Payment is considered as safe
* It is more rigid in nature
* Middle agent has an important role to play
* Communication should be speedy
* There is less competition* Communication should be speedy
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